Linkedin is world’s leading professional networking site that enables you to search a job or proficient employees to contribute to the success of your business. Linkedin also enables you to stay in touch with your former colleagues and prospective clients. A lot of business owners have also been using Linkedin to make money in varied ways. In this tutorial, we will discuss how Linkedin can help you make money.
Step1:
a) Linkedin is an ideal platform for promoting your information products. All you need to do is create useful content such as e-books, reports or white papers, along with free instructional videos or webinars to attract prospective customers into your revenue funnel. At the same time, you must add the link to your Linkedin page to your squeeze page.
b) You may also offer special discounts on your products and share the promotional offers or promo codes on your Linkedin Page to attract the attention of your connections.
c) Join different groups on Linkedin and reap the benefits of the promotion section to convert the members into buyers.
d) Connect with prominent Linkedin members and find out if they would be interested in writing a review about your info product. Linkedin is also a great place to find affiliates for your product.
Step2: If you are dealing in physical goods, you may utilize Linkedin to boost your sales.
(a) You can make use of Linkedin’s company page to create product listings. By inserting the’ recommend tab’ to your product page, you can also request your customers to write reviews for your product. This is one of the best ways of adding social proof to your enhance conversions and to add value to your business.
(b) You can also add a tutorial video or a commercial to the summary section of your Linkedin profile.
(c) Join as many Linkedin groups as possible and participate in group discussions to identify potential customers who may be interested in buying your product. You should never hesitate to reply to posts because at times, your answers could end up generating sales.
Step 3: If you are a consultant or a freelancer or any other service provider, you can make use of this professional networking site to get in touch with different companies.
(a) In order to be easily discovered by companies, you should create a beguiling tagline with important keywords such as SEO writer, virtual assistant, etc., for your Linkedin headline. At the same time, add details pertaining to your current and past job designations, a synopsis of your responsibilities and your skills.
(b) Linkedin’s company page has a services section that enables you to create an effective service listing for the services you provide. Apart from this, you can also add a banner image on the top of your Linkedin company page that redirects visitors to your website. You may also add video testimonials and your contact details so that your prospective customers can contact you with ease.
(c) Specify your industry and also participate in groups so that you can share your knowledge with fellow group members. This will also help group members to contact you with their queries.
Step 4: If you do not own any business or trying to secure a good job, you can take help of Linkedin.
(a) Create an impressive profile on Linkedin by adding attention-grabbing content. Request your collegues and former employers to write testimonials for you on Linkedin.
(b) If you aspire to work with your dream company, you should follow the company page of the organization on Linkedin to keep yourself updated on any job opening relevant to your qualification and experience.
(c) Job seekers should ideally opt for premium LinkedIn. Linkedin Premium Subscribers enjoy additional privileges such as accessing advanced search filters that enable them to hunt for jobs with their desired salary levels.
Step 5: You can also boost sales of your e-books through Linkedin.
(a) You can make a video trailer of your e-book and upload the same on YouTube. Once the video is live on YouTube, you can add it to the summary section of your Linkedin Profile by clicking on the ‘add media’ link.
(b) You can also write a blog to promote your e-book. However, make sure you share the blog post with your connections by adding the Linkedin Share button. You can later share the blog post through a status update on Linkedin.
(c) You can also inform your connections about your e-book by sending customized messages to them.
(d) Last but not least, you should utilize Linkedin’s Publications section to highlight your e-book.
These are some of the most popular ways of using Linkedin to earn money. The steps mentioned in this tutorial will go a long way to help you grow your business steadily.
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